Orientalism & Consumerism
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New York City's distinct racial composition and cultural dynamics make it an attractive destination for Indian immigrants, especially in East Harlem. American conceptions of India are strongly influenced by the historical background of Orientalism, wherein a romanticized and exoticized image of Indian culture has been created through various media, including theater, music, and consumer goods. The figure of the Indian "nautch" dancer, for example, became emblematic of this fascination in American burlesque, showcasing how cultural stereotypes were commodified and consumed.
Furthermore, the spread of Oriental products around the turn of the century, including jewelry, textiles, and decorative arts, reinforced these exotic notions in the American mind. A wider cultural connection with Indian patterns resulted from middle- and lower-middle-class Americans' desire to imitate the sophistication associated with "Oriental" aesthetics, proving that this consumerist tendency was not just confined to the upper classes. The existence of specialist shops in New York that served a range of socioeconomic classes, like A. A. Vantine, suggests that there is a sizable demand for Indian products and cultural representations.
In conclusion, the racial composition of New York City and its long-standing interest in Indian culture, as evidenced by Orientalist depictions, foster a friendly atmosphere for Indian immigrants. This environment not only provides a forum for fostering community and cultural expression, but it also fits well with the historical patterns of consumption and appreciation for Indian goods and culture in the United States.